Can You See Who Listens to Your Podcast on Spotify?

Ever poured your heart and soul into creating a podcast episode, only to wonder who’s actually out there listening? While you might think that a simple list of all the people who listen to your podcast isn’t much to ask for, what Spotify actually has to offer is a little more cryptic.

Why You Can’t See Who Listens to Your Podcast on Spotify

Spotify doesn’t tell you anything about specific listeners so you won’t be able to see exactly who listens to your podcasts. It’s not about Spotify being stingy with their data, it’s about protecting the privacy of your listeners.

Regulations like GDPR in Europe and CCPA in California prioritise keeping personal information anonymous. Instead of tracking individual users, Spotify aggregates listener data into valuable insights that you can access through your analytics dashboard.

Dive Deeper Into Your Podcast’s Analytics

So you can’t figure out exactly who listened to your podcast on Spotify, but you can get some clues about the type of people listening and how they respond to your content. These clues are useful as you’re figuring out how to grow your audience and increase listener engagement.

The audience data you need is located in the Spotify for Podcasters Dashboard. There are four key metrics that you can use to get a general understanding of who listens to your podcasts on Spotify. These metrics are audience demographics, episode rankings, audience retention, and average listening times.

Get To Know Who Listens to Your Podcast on Spotify via Audience Demographics

Spotify’s analytics provide valuable insights into your listeners’ age, gender, location, and the devices that they use to tune in to your show. Use this data to tailor your podcast’s tone, topics, and guest selection to appeal to your core demographic.

As important as the people who are listening to your show, are the people who are not. You can identify underrepresented groups in your audience and start developing strategies to attract these groups by adjusting your content and marketing efforts.

Understand Your Audience’s Preferences With Episode Rankings, Audience Retention, and Average Listening Times

The total play count for your podcast offers a clear picture of your overall reach, but total plays alone doesn’t tell you much about your listeners. However, comparing the performance of various episodes reveals which episodes are resonating with your listeners the most. With this data, you can gain an understanding of your audience’s preferences to inform future content decisions.

You can use average listening time and audience retention data to identify where your content is losing listeners’ attention and to identify your top performing segments. These detailed insights into listener preferences are great for understanding what you can do to replicate your existing success and where you should consider trying something new.

Explore Analytics From Other Platforms

Don’t just limit yourself to Spotify’s metrics as other podcast directories also provide you with analytics that can help paint a fuller picture of your audience. For instance, Apple Podcasts Connect provides similar insights into the number of listeners per episode, average listening time for episodes, and location data for people who listen to your show on Apple Podcasts.

The table below highlights the top 10 podcast directories as of December 2023 according to data provided by podcast hosting provider Buzzsprout. Take a look at your analytics for some of these directories to gain a better understanding of who listened to your podcast on various platforms.

Explore Analytics From Other Platforms

Don’t just limit yourself to Spotify’s metrics as other podcast directories also provide you with analytics that can help paint a fuller picture of your audience. For instance, Apple Podcasts Connect provides similar insights into the number of listeners per episode, average listening time for episodes, and location data for people who listen to your show on Apple Podcasts.

The table below highlights the top 10 podcast directories as of December 2023 according to data provided by podcast hosting provider Buzzsprout. Take a look at your analytics for some of these directories to gain a better understanding of who listened to your podcast on various platforms.

Explore Analytics From Other Platforms

Don’t just limit yourself to Spotify’s metrics as other podcast directories also provide you with analytics that can help paint a fuller picture of your audience. For instance, Apple Podcasts Connect provides similar insights into the number of listeners per episode, average listening time for episodes, and location data for people who listen to your show on Apple Podcasts.

The table below highlights the top 10 podcast directories as of December 2023 according to data provided by podcast hosting provider Buzzsprout. Take a look at your analytics for some of these directories to gain a better understanding of who listened to your podcast on various platforms.

DirectoryDownloads
Apple Podcasts & iTunes40.8%
Spotify31.3%
Web Browser8.3%
Google Podcasts3.0%
CastBox1.8%
Overcast1.0%
Pocket Casts0.9%
Podcast Addict0.8%
Amazon Echo0.8%
Amazon Music0.8%

Beyond podcast directories, you can unlock more audience data with analytics from your podcast hosting provider. This is a simple way to get comprehensive analytics from across all directories at once. You should be able to access data such as total downloads, episode downloads, location data, and the podcast directories used by your listeners. Use this data to inform decisions such as guest picks and episode formats.

Engaging Your Audience Directly by Building a Community

While those who listen to your podcast on Spotify remain anonymous, you can still build relationships with your listeners. For example, you can encourage social media interactions, answer questions during live Q&As, or setup forums for discussion. By fostering a sense of community, you can turn your anonymous fans into loyal supporters.

Conclusion

So, while you may not be able to see exactly who listens to your podcasts on Spotify, you do have access to lots of useful data that can help you determine your audiences’ preferences, allowing you to build a community of engaged listeners, even if their names remain a mystery.

References

Spotify. (n.d.). Understanding your podcast analytics. Spotify for Podcasters. Retrieved January 11, 2024, from https://support.spotify.com/us/podcasters/article/understanding-your-podcast-analytics/

Apple. (n.d.). Listener analytics. Apple Podcasts for Creators. Retrieved January 11, 2024, from https://podcasters.apple.com/support/5392-listener-analytics

Buzzsprout. (2023, December). Buzzsprout platform stats. Buzzsprout. Retrieved January 11, 2024, from https://www.buzzsprout.com/stats